Governance of the Olympics

The organization of the Olympic Games is entrusted by the International Olympic Committee (IOC) to the National Olympic Committee (NOC) of the country of the host city as well as to the host city itself. The NOC forms, and from then communicates directly with the IOC, from which it receives instructions.

                                              

The Executive body includes: the IOC member or members in the country; the President and Secretary General of the NOC; and at least one member representing, and designated by, the host city. In addition, it generally includes representatives of the public authorities and other leading figures.

From the time of its constitution to the time it is dissolved, the committee must comply with the Olympic Charter, the contract entered into between the IOC, the National Olympic Committee and the host city (Host City Contract) and the instructions of the IOC Executive Board.

The Organizing Committees grow from small organizations of tens of employees to reach several thousand only seven years later. The Organising Committee starts its work with a period of planning followed by a period of organisation which culminates in the implementation or operational phase at Games time.

The main tasks for the Organizing Committees of the Olympic Games are:

To give equal treatment to every sport on the programme and ensure that competitions are held according to the rules of the International Sports Federations (IFs);

To ensure that no political demonstration or meeting is held on Olympic sites;

To choose and, if necessary, create the required installations: competition venues, stadiums and training halls; to arrange for the required equipment;

To lodge the athletes, their entourage, the officials;

To organise medical services;

To solve transportation problems;

To meet the requirements of the mass media in order to offer the public the best possible information on the Games;

To organize cultural events that are an essential element of the celebration of the Olympic Games;

To write the Final Report on the celebration of the Games in the two official languages and distribute it within two years after the end of the Games.

Jacques Rogge, President of International Olympic Committee, quotes "Without the support of the business community, without its technology, expertise, people, services, products, telecommunications, its financing - the Olympic Games could not and cannot happen. Without this support, the athletes cannot compete and achieve their very best in the world's best sporting event."

The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world. Support from the business community is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement. Revenue generated by commercial partnerships accounts for more than 40% of Olympic revenues and partners provide vital technical services and product support to the whole of the Olympic Family. Each level of sponsorship entitles companies to different marketing rights in various regions, category exclusivity and the use of designated Olympic images and marks. However, no 'field of play' advertising is permitted. The Olympic Games are the only major sporting event in the world where there is no advertising in the stadium or on the athletes.

How does a company get recognition and advertisement from the Olympics when there is not even any advertisement in the Olympic games stadiums? What is your take on this procedure, Let us know.